Elana Grinberg

Led end-to-end product development lifecycle for Begin, unifying multiple early-learning brands into a single digital experience. Built the design library and style guide that standardized UI across the ecosystem while introducing new bundle flows that boosted retention and AOV.

Designing new landing pages and marketing surfaces to support product launches and partnerships.

Optimizing the user acquisition funnel through iterative design and testing. Leading A/B tests to improve conversion rates on key pages.

Improving the checkout experience by integrating Apple Pay, to streamline payment and reduce friction and creating a holiday gift guide, designed to boost product discovery and increase seasonal sales.

Collaborated with cross-functional teams to design a user-friendly web application that helped families find child care. Led user research efforts, translated insights into high-fidelity designs, and improved existing UI components while contributing to the company’s design system.

Started as a UX Design Intern and transitioned to a full-time role, contributing to the design of internal tools and user-facing experiences. Conducted user research through onboarding call analysis and expert interviews, presented findings to stakeholders, and created wireframes in Sketch based on the CEO’s vision. Iterated designs based on feedback to align with business and user needs.